a service organization

Reduce, Reuse, Recycle Hero of the Month

RRR Hero OctDid you know that 95% of textiles can be recycled, yet 85% of them end up in landfills?  Gilbert resident Elaine Birks-Mitchell did.  Elaine was also aware of the need by multiple organizations for an elusive garment that was not often collected as part of clothing drives – bras.  At the same time, there are bras tucked away in dresser drawers in almost every home that aren’t being used because they just don’t fit right.  On average, eight out of 10 women buy the wrong size bra, which then remains unworn.

While undergarments cannot be returned, they can be recycled! That’s why in 2008 Elaine founded the Bra Recyclers, a Gilbert-based textile recycling company that specializes in the collection and distribution of bras to more than 70 organizations worldwide.  This includes women in local Valley shelters and other transitional programs.  Elaine and her team of Bra Ambassadors started a “Bra-volution,” accepting donations of new or gently used bras and getting them to the women and girls that need them the most.  “It’s about believing you can make a difference by recycling,” said Elaine Birks-Mitchell.  It’s simple.  Drop off or mail your bra donations to:

3317 S. Higley Road

STE. 114-441

Gilbert, AZ 85297


Elaine’s innovative thinking and passion to help others makes her Gilbert’s Reduce Reuse Recycle hero for the month of October.  If you know someone who you feel should be recognized for as an RRR Hero, please e-mail us at recycle@gilbertaz.gov or give us a call directly at 480-503-6459.


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